On Knightsbrige and In Hyde Park

On Knightsbridge and in Hyde Park was developed as a defining brand concept, rooted in the hotel’s unique position between two worlds. Originating from the idea of a hotel with two addresses, I shaped the concept into a positioning statement and tagline, translating place into identity. I led the project end-to-end - from concept and narrative to content creation and visual expression - establishing a cohesive framework that informed brand storytelling across channels.