De Beers London, Crafted for The Season

I led the creative concept and end-to-end production for the De Beers festive partnership, overseeing direction across six photoshoots from initial idea through on-set execution and post-production. In close collaboration with the De Beers creative team, I shaped a visual language grounded in craftsmanship, detail, and materiality, resulting in a cohesive festive campaign expressed consistently across social, digital, and brand touchpoints.