The Grand Tour Afternoon Tea at The Rosebery

The Grand Tour was conceived as a contemporary reinterpretation of the historic journey, translating travel, culture, and place into a narrative-led afternoon tea. Originating at The Rosebery, I developed the idea into a global campaign with four properties within Mandarin Oriental Hotel Group, leading the project end-to-end, from concept and passport-style collateral to creative direction, production, and integrated campaign delivery across all channels.